Privacy Policy / Data Protection Notice
Red Apron Fine Wines and Spirits respects your privacy and seeks to protect your personal data. The following information describes how we gather and use data. The amount of information Red Apron Fine Wines and Spirits holds on you and how it uses it depends on your relationship with Red Apron Fine Wines and Spirits and on what service you use, so some of the sections below may not be relevant to you.

What we use your personal information for
Red Apron Fine Wines and Spirits collects and uses your information to administer, support, improve and obtain feedback on our services and to detect and prevent faults, breaches of our network security, the law or our contract terms. If you are registered to use a service we may use the information you provide to us to carry out the service (please see the terms and conditions relating to that particular service) and we may contact you to obtain feedback on that service and any improvements we could make to it.

Personal Information Red Apron Fine Wines and Spirits collects
Red Apron Fine Wines and Spirits collects and updates information about users of its services. It may obtain this information via direct contact with you, from third parties such as other users and automatically via your use of our services.

Information you/others give us
This information includes your contact details, registration and payment details, support problems, details around participation in events, prize draws or surveys and certain relevant details of your preferences.

Information we collect via our services
If you are a registered user of Red Apron Fine Wines and Spirits services, Red Apron Fine Wines and Spirits also gathers information about your use of our services, such as generic types of data accessed, times and volume of use of the services and Traffic Data from the use of our Website. Traffic Data includes logs, details of networks, data and systems accessed, details of the sender and recipients of messages sent over our services, times and location of log on or access, duration of sessions, clickstream and similar usage or system data. Traffic Data may sometimes be traceable to/related to not just companies but named individuals. Before you register with Red Apron Fine Wines and Spirits for access to membership areas of our website, you can browse Red Apron Fine Wine and Spirits websites anonymously.

Upon request we provide site visitors with access to all information including proprietary information that we maintain about them (but not other users unless required to do so by law) including unique identifier information (e.g. customer number or password) and contact information (e.g. name, address, phone number). Users can access this information by e-mailing or writing to us. Upon request we offer visitors the ability to have inaccuracies corrected by providing such correct details to Red Apron Fine Wines and Spirits or where available by changing their registered details online.

How we use your information
For each visitor to Red Apron Fine Wines and Spirits's website, Red Apron's Web server automatically recognises the users domain name. We also collect the e-mail addresses of those who communicate with us via e-mail and aggregate information on what pages users access or visit. Information volunteered by the user such as survey information and/or site registrations is also collected. The information we collect is used primarily for internal review and to improve the content of our Website & services. It is also used to notify users about updates to our services. This information is not shared with other organisations for commercial purposes. If you do not want to receive e-mail from us in the future, please let us know by sending an e-mail to

If you do receive unwanted email from us all our correspondence offers clear instructions on how to opt out. If you supply us with your postal address or telephone number you may receive periodic mailings or calls from us with information on new products and services or upcoming events. If you do not wish to receive such updates, please let us know by or e-mailing us at

Storage methods and duration
Red Apron Fine Wines and Spirits may store your information in its databases, such as its customer relationship database, for reference. The information may be retained and used by Red Apron for a reasonable period, reflecting our need to answer queries or resolve problems, provide improved and new services and any data retention requirements of the law. This means we may retain information after an individual ceases to use Red Apron services or after the individual has ceased interacting with Red Apron. Except where the law, authorities or regulatory bodies require us to retain it for longer, we retain Traffic Data for a reasonable period after the Traffic Data was generated.

Passing your information to third parties
Except where the law permits or unless you specifically agree, Red Apron Fine Wines and Spirits does not sell or rent your personal data to others outside Red Apron. We do not share or sell our customer list to any third party.

Cookies/Software agents
"Cookies" are pieces of software, which may be sent and recorded on your computer. These cookies enable us to collect information about how our websites and services are being used and to manage them more efficiently. Until you have registered on Berry Bros. & Rudd's website, the cookie will only track general usage patterns and technical information about your computer type and will not be used to identify you individually. After registration, cookies will be used to collect information on you to facilitate your website experience.

You can turn off the ability to receive cookies by adjusting the browser on your computer but you should note that if you do so, this may materially distort the quality of service and data you receive. Cookies are not used to collect your personal information. Cookies are also used as a site security method to stop abuse of our subscriber service.

E-mail alerts, notices and newsletters
Red Apron Fine Wines and Spirits offers the opportunity for you to receive an e-mail newsletter or other notifications in relation to products being advertised on the Red Apron website or new services being offered. You can at any time choose to stop receiving e-mail alerts or newsletters by following the instructions on the alert, notification or e-newsletter or by e-mailing

Interception of mail
Red Apron Fine Wines and Spirits may intercept email addressed to individuals within Red Apron Fine Wines and Spirits. The reasons we do this are related to security of Red Apron, its staff and others, for detection and prevention of crime and to identify correct recipients or to make sure mail is dealt with during staff absence. Red Apron may reject, delay or remove content from emails which have a nature, content or attachments which may disrupt Red Apron's systems or because they may pose security issues such as viruses.

Red Apron Fine Wines and Spirits may also filter out emails which contain certain content on the basis that content is offensive or the email is unwanted or spam. In certain circumstances this may unfortunately result in "innocent" emails being affected, but Red Apron does try to reduce such occurrences.

Red Apron Fine Wines and Spirits has developed strict policies governing information technology. These cover areas such as access control, authentication, audit, monitoring, alarms, data storage and back up and transmission standards and environment integrity. Red Apron will use reasonable endeavours to install and have appropriate security measures in place in Red Apron's facilities to protect against the loss, misuse or alteration of information that Red Apron Fine Wines and Spirits has collected from you at Red Apron's site.

We use the finest encryption systems available to ensure your credit card details are sent in a secure format. Protection Status